Effective as of January 1, 2018
GOOD LIFE NETWORKS INC. is a global provider of digital advertising media and data management technology. GOOD LIFE NETWORKS INC.’s Audience Decision Engine and related technologies as well as any licensed technology (the “Technology”) activates data, automates execution, and optimizes advertising interactions across addressable media — delivering greater performance, transparency, and control to marketers and a better experience to consumers.
In this Policy, we use the terms “GOOD LIFE NETWORKS INC.“, “our“, “us” and “we” to refer to GOOD LIFE NETWORKS INC., Inc. and our affiliates.
GOOD LIFE NETWORKS INC. is committed to protecting the privacy of consumers when we process information about them via our Technology and the users of our Website. We adhere to applicable industry guidelines, and will continue to review and update our Policy and procedures to ensure the safety and protection of personal information.
GOOD LIFE NETWORKS INC. Technology
Data Collection and Use
The information GOOD LIFE NETWORKS INC. collects includes common information found in every communication sent over the Internet, from which we infer such things as: browser type (e.g., Chrome or Internet Explorer); operating system (e.g., Mac OS or Windows); browser language (e.g., English or Spanish); Internet Protocol (IP) address; Internet Service Provider (e.g., Comcast or Verizon); and mobile advertising identifier, for mobile devices such as smartphones and tablets.
GOOD LIFE NETWORKS INC. may also collect data regarding your interactions with our clients and partners, including your use of our clients’ sites and mobile apps, the sites and apps our clients advertise on, and other pages on the Internet. We may also capture additional data in order to calculate a statistical ID, as described below.
We may also receive Precise Location Data (as defined by the NAI) generated from your use of your mobile device, such as the latitude/longitude coordinates provided by a mobile app publisher or other media supply source in conjunction with the opportunity to purchase advertising inventory. GOOD LIFE NETWORKS INC. may transfer such Precise Location Data to clients and partners, including for use in targeting ads based on the current location of the device. When we process Precise Location Data, the mobile app publisher or other media supply source is responsible for enabling you to provide or withdraw consent with respect to the collection and use of your Precise Location Data.
We and our clients and partners use the information we collect to create data segments, and these data segments are generally based upon your interactions with our clients or other third party media suppliers, such as the websites that you visit and the mobile applications that you use.
We also receive pseudonymous information from third parties, when they choose to provide it to us. This information may include identifiers (like mobile advertising IDs) and interest-based advertising data tied to those identifiers, including segments provided by third-party data providers for our clients to use in targeting ads through the Technology. GOOD LIFE NETWORKS INC. does not use this data to personally identify you.
We may assign a GOOD LIFE NETWORKS INC. ID to your browser, computer or mobile device when we serve an ad to it or we identify it on a client’s website or mobile app. The GOOD LIFE NETWORKS INC. ID may be stored in a cookie on your computer or mobile device. It helps us understand your interests and deliver more relevant ads to you. The GOOD LIFE NETWORKS INC. ID and other information collected via the Technology can also help our advertising clients measure your activity on their sites and determine the effectiveness of advertisements delivered via the Technology. This information can then be used by our advertising clients to better cater to your needs and deliver ads to you for the types of products and services in which you might be interested. None of these technologies enable us to personally identify an individual. Instead, they enable the Technology to determine within a reasonable level of confidence that a computer or device is the same as one with which the Technology has previously interacted. For instance, the Technology can determine that a computer or device to which we served an ad on Monday may be the same computer or device for which we observed a purchase on Tuesday.
In some cases, GOOD LIFE NETWORKS INC. is able to infer within a reasonable probability that a particular computer or mobile device should be associated with the same GOOD LIFE NETWORKS INC. ID that we have previously assigned to another computer or mobile device. In other words, in such cases we are able to infer that a device (e.g. your computer) and another device (e.g. your smartphone) are used by the same user. Where we are able to make such inferences, we may use this information to deliver targeted ads across multiple computers or devices, and to improve the services we provide to our clients. This is sometimes referred to as cross-device advertising.
We use the information that we collect directly and the information that we obtain from third parties to create segments, run analytics, target ads, and measure the effectiveness of ads on behalf of GOOD LIFE NETWORKS INC.’s clients. We also use it to improve our Technology and the products and services that we provide to our clients, and to create new products and services. For these purposes we may share information with our clients, partners and service providers.
GOOD LIFE NETWORKS INC. does not knowingly collect data or create data segments that are based upon what we consider to be sensitive information (for example, we don’t create any data segments to determine credit worthiness, for insurance underwriting or similar purposes, nor do we create segments of EU consumers based on personal data considered to be sensitive in the EU, e.g. information about physical or mental health or condition, sexual orientation, race or ethnic origin, political opinions, religious or similar beliefs). Clients may use health-related segments (which are not comprised of sensitive health data) such as an inferred interest in health and wellness or cough medicine and allergy medications.
Cookies, Web Beacons, and Other Ad Targeting Technologies
Like most digital marketing Technologys, GOOD LIFE NETWORKS INC. uses “cookies”, mobile advertising identifiers, and other technologies to enhance users’ experiences on the web, to deliver more relevant ads, and for ad delivery and reporting via the Technology.
We use these technologies to help recognize a computer or device so that we and our clients are able to deliver relevant advertising to you, measure the impact of that advertising and better understand and recognize digital media usage patterns.
The types of technologies used via the Technology include:
These technologies are used to identify a computer or device within a certain level of confidence that enables the Technology to function and serve more relevant ads.
Data Retention on the Technology
We retain the GOOD LIFE NETWORKS INC. ID and, where applicable, its association with other devices for as long as this is necessary for our legitimate business purposes.
Cookies set via the Technology expire within 13 months. GOOD LIFE NETWORKS INC. also expires within 13 months the browsing data tied to your GOOD LIFE NETWORKS INC. ID (e.g., records of when we served an ad to your browser or identified it on a client’s website or mobile app).
You may opt out from GOOD LIFE NETWORKS INC. tracking and interest-based advertising at any time through one of the ways described below. If you wish to opt out of GOOD LIFE NETWORKS INC. tracking and interest-based advertising on both internet browsers and mobile applications, you need to opt out separately for each browser or device via the methods described below.
Two Reasons You May Not Want to Opt Out
Advertising supports the free Internet. It is the primary way that most website and app publishers make money in order to produce the content consumers want. Not all advertising shown to consumers is relevant to their interests, though. Interest-based advertising is advertising that tries to make the ads you see more interesting and relevant to you based on the types of sites you visit online and other information that does not personally identify you. We conduct interest-based advertising on our Website, and work with our clients to help them do the same on their websites and apps.
Without interested-based advertising, you will still see ads, but those ads are not likely to have anything to do with products or services you care about. With interest-based advertising, you receive ads and offers that are more likely to be useful to you.
There is also a second benefit to you: companies that create websites and apps rely on the revenue from interest-based advertising to support the rich array of content they produce. Without that revenue, the content would either be unavailable or consumers would have to pay for it.
What does it mean to opt-out?
In general, “opting out” means that you want GOOD LIFE NETWORKS INC. to limit the information it collects and stores about your computer or device and to not deliver ads that are targeted to your interests on your computer or device. If you use multiple browsers, computers or mobile devices and wish to limit the information GOOD LIFE NETWORKS INC. collects and stores or do not wish to receive GOOD LIFE NETWORKS INC. interest-based advertising on any of them, you must opt out from each browser, computer, and mobile device individually. Please note that if cookies are not enabled in your browser, or if you use certain ad-blocking tools, our opt-out mechanism may not work properly. Please also note that deleting your cookies does not opt you out.
Opt out this browser (if using a browser)
Your current opt-out status with GOOD LIFE NETWORKS INC. in this web browser is:
When you opt out, we record the opt-out on our servers and in browser environments we will attempt to place an HTTP opt-out cookie onto your computer or device. When you opt out, GOOD LIFE NETWORKS INC. will collect and store information from your computer or device only as needed to honor your opt-out and for limited research and development purposes to improve our browser- and device-recognition technology, which also helps to improve our ability to honor your opt-out. When you opt out, GOOD LIFE NETWORKS INC. also stops serving interest-based advertising in that browser. In many instances, even if you delete your cookies, we are able to maintain a record of your opt-out on our servers. Nonetheless, please note that if you clear your cookies, or if you use a different browser or device, you may need to renew your opt-out choice.
Opt out in the mobile application environment
You may opt out in mobile app environments using the “AppChoices” mobile application, which you can download to your mobile device from your App Store or via the Digital Advertising Alliance AppChoices page here.
Please note that you will still see ads if you opt out. The ads delivered via GOOD LIFE NETWORKS INC. will just not be as relevant to you. When you opt out, GOOD LIFE NETWORKS INC. will collect and store information from your device only as needed to honor your opt-out and for limited research and development purposes to improve our device-recognition technology, which also helps to improve our ability to honor your opt-out. When you opt out, GOOD LIFE NETWORKS INC. also stops serving interest-based advertising in mobile apps on that device.
Other ways to opt out
You may learn more about interest-based advertising and opt out of interest-based advertising from GOOD LIFE NETWORKS INC. and other online advertising companies that are also members of applicable self-regulatory organizations by visiting their opt-out links:
Other ways to exercise choice
You may also limit ad tracking in mobile app environments on your device. For the most effective and up-to-date methods for doing so, you should consult instructions provided by those device manufacturers. We offer the following information solely for informational purposes, and we cannot guarantee that the methods below are the most current:
Where GOOD LIFE NETWORKS INC. receives a signal to limit ad tracking, we will collect and store information from your device only as needed to honor your opt-out and for limited research and development purposes to improve our device-recognition technology, which also helps to improve our ability to honor your opt-out. When you opt out, GOOD LIFE NETWORKS INC. also will not serve interest-based advertising in the mobile app environment of that device.
If you have questions about how to opt out or limit mobile tracking, please contact us at privacy@GOOD LIFE NETWORKS INC..com.
The GOOD LIFE NETWORKS INC. Website, www.GOOD LIFE NETWORKS INC..com
Data Collection and Retention on our Website
GOOD LIFE NETWORKS INC. collects personal information on the Website when visitors choose to reveal it to us. For example, when you contact us to request a demonstration of our products or services or to otherwise send us questions, we will collect personal information such as your name and email address. GOOD LIFE NETWORKS INC. uses information from the Website log files to determine how you found out about us, what your interests are regarding our services, and how to further improve our site and our service towards you.
Social Media Features and Widgets
When you login in to our website to access information, this area of our site is password protected and provides information related to our business partnership in real time. Please see terms and conditions located in that area of The Site.
Information Collected Automatically
As is true of most websites, we gather certain information automatically and store it in log files. This information may include IP address, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We do not link this automatically collected data to other information we collect about you. We collect information automatically through the use of various technologies including cookies.
Additional information applicable to both our Website and Technology
Links and other websites
Information Pertaining to Children
GOOD LIFE NETWORKS INC.’s products and services are designed for those 13 years of age and older. We do not knowingly collect personal information from anyone under the age of 13. If we are made aware that we have received personal information from someone under 13, we will use reasonable efforts to remove that information from our records.
Data Security and Integrity
GOOD LIFE NETWORKS INC. implements technical and organizational measures to safeguard data in our possession against loss, theft, and unauthorized use, disclosure, or modification. No transmission of data over the Internet, however, is guaranteed to be completely secure. It may be possible for third parties not under the control of GOOD LIFE NETWORKS INC. to intercept or access transmissions or communications unlawfully. While we strive to protect your information, we cannot ensure or warrant the security of any information you transmit to us. GOOD LIFE NETWORKS INC. processes information in a way that is compatible with and relevant for the purpose for which it was collected. To the extent necessary for those purposes, we take reasonable steps to ensure that any information in our care is accurate, complete, current, and reliable for its intended use. If you have any questions about security on the Website or through the Technology, you can contact us at privacy@GOOD LIFE NETWORKS INC..com.
Data Sharing and Disclosure
We may publish or otherwise make public anonymous, aggregate, or summary information regarding campaigns run on behalf of our clients.
We may share information (including personal information):
From time to time GOOD LIFE NETWORKS INC. may revise this Policy. The date of the last update can be found at the top of this Policy. If we make revisions that materially change or affect whether or how we collect or use personal information we will notify you by email (if, as a user of our Website, you have provided us your email address) or by means of a notice on our Website prior to the change becoming effective. Therefore, you should review the Website periodically so that you are up-to-date on our most current policies and practices.