Earlier this year, Good Life Networks completed its evolution as an award winning broadcast and traditional digital marketing agency to an industry leader in Programmatic Technology (Ad Tech).
Programmatic is the automation of buying and selling digital advertising – The Future of Advertising. The Digital Advertising industry in the U.S. will hit $88 Billion this year surpassing TV $72B for the first time! The research and development phase of our advanced proprietary platform was extremely successful generating $2.7M CDN in revenue over six months. We are on target to hit $10M CDN organically this year and have identified several strategic and accretive acquisition targets that will help grow revenue and EBITDA exponentially as part of our go public strategy.
We are now in the final process of Q&A with the TSX(V). We will soon hold our AGM and anticipate trading this spring.
Ad Tech is gaining acceptance in the public market space. Canada’s AcuityAds (TSXV:AT) shares gained 61.28% over the last year to date and also outperformed the S&P TSX by 223.50% during the last year.
In many respects we are currently experiencing a little luck insofar as we’re drafting in their slipstream. AT’s success in the public market has played a strong role in helping the market understand now where GLN is positioned. Certain analysts feel the share price of Acquity represents future value, where GLN is a buy target, well-valued and poised for rapid growth.
We have built a proprietary platform that allows advertisers to carefully select where their ads are placed to safe guard a brand’s reputation by insuring their advertising isn’t shown alongside extremist or adult video content. Major brands like Walmart and Starbucks left Google and YouTube over this very issue.
This demonstrates an exciting opportunity for GLN’s technology which allows advertisers to choose professionally curated content to advertise against versus user generated content. We control where their ads are shown. This assures quality brand-safe exposure to the appropriate audience and is a big reason Google is now one of our clients.